Sunday, November 27, 2011

Spain's Melia Hotels: Diversifying in the U.S.

http://rrhh.solmelia.com/en/content/index_news__4.php

They are now in Atlanta & Florida... close enough to Europe, smart enough to avoid the hotel labor unions and higher costs of New York!

Two of the key components considered by hotel investors and operators when diversifying internationally are currency risks and share price decline.  By choosing southern states like Florida & Atlanta, they have positioned themselves to cost-efficient states whose culture is not far from home.  

New York has to do something...  Historically, Europeans would invest first in New York before other states.  But obviously, investors are well aware now of the U.S. marketplace and of the threat of collective bargaining agreements that are not healthy for start-ups.  The U.S. already maintains a reasonable protection of middle class wages.  The trend has now become "stockholder vs stakeholder".  Society has to face it, stakeholders who do not have backbone in business will never employ and grow the economy.

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